City of Evanston
Iconography

The City of Evanston is a vibrant neighborhood renowned for its diverse architecture, scenic lakefront and vibrant cultural scene.

I developed a variety of materials to promote news, events, and programs using iconography. The Flea Market, The Mayor’s Summer Job Fair, The Tree Summit and Tap water education are informative, colorful, and bold. I chose iconography as a branding element to create instant recognition, clarity, versatility and consistency. The iconography style is flat, colorful and minimalist to be engaging and fun.