Genfare
White paper

Genfare is a a provider of fare collection solutions serving public transit agencies throughout the U.S.

The Bipartisan Infrastructure Law Grant Guide is a White paper used to assist transit agencies in writing winning grant applications to obtain some of the $108 billion designated for public transportation.

The White paper has numerous, complex programs. My solution was to distill the information into a clean, professional, branded style. Using a variety of bright icons, bulleted type, callouts, whitespace and lifestyle photography, I developed a branded white paper that was clear, concise and compelling. The photography chosen expressed Genfare’s key story of mobility, empowering equity and connecting and supporting communities.