Key Innovations

Key Innovations is a leading wholesale supplier of car keys, fobs, programming devices, key machines and automotive locksmith hardware.

My key role at Key Innovations was to elevate the visual identity, drive sales, increase brand visibility and customer engagement.

The Quarterly Newsletter for Digital and print was designed to deeper connect and strengthen their relationship with their main customer, the Automotive Locksmith community. The focus was to highlight Locksmiths, customer service, company events and new initiatives. My thinking/process was to have the look and feel be automotive, yet be clean, sophisticated and compelling. The wheel image, vibrant blue/black tones, diagonal lines, tire textures, and geometric italic type ensured it was unique and had a sense of movement and communicated effectively.