Plan Z

Plan Z is a weight loss program that focuses on fresh, whole foods, education and lifestyle changes.

I worked with the Content manager to redesign the Plan Z diet manual. I started with dense content and designed a magazine style book with simple and compelling visuals. I chose vibrant colors and photos to convey healthy nutrition and wellness. The white space, large photos and bold callouts over photos provided an effective visual hierarchy. The manual was a tool that connected with dieters and their commitment to the program.