Baxter Pharmaceuticals

Baxter Biotherapeutics is a division of Baxter Pharmaceuticals that provides innovative treatments and education for patients/caregives with rare autoimmune diseases.

I collaborated with a copywriter to create a campaign focused on how Baxter can help individuals living with rare diseases. The concept was: “Extraordinary moments for extraordinary people” The message and imagery convey the idea that extraordinary people with rare diseases can live healthy, fulfilling lives. The outdoor beach photos with nostalgic, polaroid style frames capture a vibrant, healthy life.