Key Innovations Locksmith Forum

Key Innovations is a leading wholesale supplier of car keys, fobs, programming devices, key machines and automotive locksmith hardware.

My key role at Key Innovations was to elevate the visual identity, increase brand visibility, drive sales and increase customer engagement.

The Locksmith Support Forum was a social campaign created to strengthen and support their relationship with their target audience: The Automotive Locksmith Community. The creative challenge was how to use keys in a visually interesting way. The bold type, metallic texture, duotone and key fob imagery created a striking and dominant visual that was effective in creating interest and elevating the visual identity.