Highlights
Early learning

Highlights Early Learning is a children’s educational program providing fun and engaging learning materials for preschoolers.

My role involved designing emails, socials, banners and direct mail for a variety of new products targeted to Day care directors. I also led a team of designers and provided art direction and feedback to elevate the brand identity and maintain consistency. I collaborated with a marketing team to move the brand forward to provide new and interesting photography, icons, shapes and designs.

The colorful, playful designs with children, educators, shapes, icons and products reflect the Highlights brand: Wholesome fun, creativity and imagination, reading, thinking and reasoning skills.