Coors

The Coors Brewing Company is an American brewery based in Golden, Colorado. It’s the largest single brewing facility operating in the world. It was founded in 1873.

I collaborated with a copywriter to create the concept: “Born in the Rockies. Raised in…” The born and raised concept targeted a young adult audience. Fun, quirky, interesting and tying in the Coors origin story. Coors is brewed in the Rocky mountains and people drinking it have a feeling of connection and attachment to where they drink it. It’s a part of their day, week and lifestyle. The tone and personality was designed to be engaging, fun and bold with vibrant photos and typography.