Mercy Healthcare

Mercy is a  healthcare system that provides a wide range of integrated health services.

I collaborated with a copywriter to create a campaign for their annual open enrollment.

We developed the concept, “Everyone’s health is unique” The message was your needs and health are unique. Mercy is here for you.

I designed the campaign with a focus on grayscale images of people. The imagery evokes a sense of authenticity, compassion and warmth. The grayscale images are impactful providing clarity and focus. The diverse groups and ages communicate compassionate care for everyone’s needs. The bold typography and use of the Mercy brand color captures the reader and creates a sense of authority and confidence.